WHY IT MATTERED

At the HALO Foundation, I noticed their annual report wasn’t doing justice to the powerful work they do for vulnerable youth. It was outdated, text-heavy, and visually flat. I took the initiative to redesign it into a compelling, story-driven report that highlighted key impact metrics and emotionally resonated with donors, volunteers, and partners. The final product elevated HALO’s brand and became a core marketing asset across both print and digital platforms.